BIC Media News

Rock Bottom and Back: BIC Media teams up with Mission Media

BIC Media Solutions’ next book, Rock Bottom and Back, will chronicle the experiences of 12 men and women who overcame seemingly insurmountable adversities to become successful in their business and personal lives.

Rock Bottom and Back will also be adapted into a 30-minute film segment that will be shopped to TV networks as a pilot for a potential series. BIC Media Solutions is teaming up with newly formed Mission Media Productions, the production arm of The New Orleans Mission, for the film segment. Established in 1989, The New Orleans Mission is a private 501(C)(3) nonprofit organization initially created as a service provider for a growing population of homeless men living in the city. Today, The New Orleans Mission is the largest faith-based private service provider among 60 shelters catering to the homeless population of New Orleans.

Rock Bottom and Back will feature several individuals, including The New Orleans Mission’s David Bottner, who serves as executive director for the organization. The New Orleans Mission is the largest, full-service Christian charity in the Gulf South.

Other figures featured in Rock Bottom and Back include Gabriel Alvarado, a CITGO fire chief who was burned in a refinery fire in 2009 and now speaks to workers about safety issues; Troy Duhon, a successful car dealership owner and philanthropist who endured severe damage to his Louisiana business in Hurricane Katrina and now shares the word of God through “God’s Not Dead” and “God’s Not Dead 2;” Jerry Strickland, founder and former CEO of AltairStrickland and author of the inspirational book “Turnarounds,” and his son, Whitney Strickland.

Jerry Strickland, left, founder and former CEO of AltairStrickland, sits with his son, Whitney Strickland, during a filming segment for “Rock Bottom & Back.”

Steven Scaffidi, director of development, marketing and media for The New Orleans Mission, has been in the production business for approximately 30 years. When he started working at The New Orleans Mission, his goal was to put together a media department where the organization would produce projects.

“This project is a great fit for The New Orleans Mission and Mission Media,” Scaffidi said. “We will help BIC Media Solutions produce segments of Rock Bottom and Back. The story of Rock Bottom and Back is a story of many at The New Orleans Mission. Our mission is to reach out to hurting and homeless people. When somebody ends up homeless, that person has hit rock bottom. Being at the mission and seeing these kinds of stories firsthand, we became very interested in partnering with BIC Media Solutions on Rock Bottom and Back.”

BIC Media Solutions has retained Susan Mustafa, who co-wrote the New York Times-bestselling true crime thriller “The Most Dangerous Animal of All” with Gary L. Stewart, to write Rock Bottom and Back. BIC Media Solutions is also partnering with Mascot Books on Rock Bottom and Back.

The initial film segment will feature two or three of the individuals who appear in the book.

To nominate an individual to be featured in Rock Bottom and Back or for more information about BIC Media Solutions, contact Earl Heard at or Rose Gladner at, or call (800) 460-4242.