BIC Media News

It’s What We Do Together That Counts: The BIC Alliance Story

A Story about faith over adversity, perseverance, and entrepreneurship.

In a few short weeks, after one year of updating our very first BIC Media Solutions inspirational book, “It’s What We Do Together That Counts: The BIC Alliance Story” the manuscript will be going to press. As a special offer to our BIC Alliance and BMS Partners and our readers and viewers we are offering a special discount of 50% off retail for those who pre-order 25 copies or more before we go to press in early June. We also have two remaining sponsorships for the book that include written acknowledgements and promotions in our social media and mentions at our live book signing events, plus you will receive 100 copies of the book, all for the price of $1,000. This 50% reduced bulk rate of $7.50 per book, or the sponsorship opportunity can be arranged via an email to or phone call to Rena Gills or Earl Heard at 281-538-9996.

It’s What We Do Together That Counts: The BIC Alliance Story describes one man’s enduring faith in God, himself and mankind — the testament of Earl Heard, founder and CEO of the BIC Alliance, one of the nation’s largest multi-industrial, multi-departmental strategic marketing firms and publisher of Business and Industry Connection (BIC) Magazine. Drawing upon 63 years of life experiences, Heard proves through his words and actions that any form of adversity can be overcome through hard work, perseverance and kindness to others.

The book can be pre-ordered now and purchased at the retail value of $15.00 via our online store.


Becoming a successful entrepreneur: the best possible version of yourself

Every entrepreneur in the world has the same burning question: How do I make my businesssuccessful? It’s easy enough to start a business, but much harder to keep one going successfully. Entrepreneurs have always struggled with this. You have to be willing to adapt and change course as necessary. You need a business plan and the ability to manage your finances. These, however, are common sense. More importantly, you need persistence and determination. There is no one shared path that all affluent entrepreneurs take in our industry, but there are characteristics that set them apart. We must cultivate those traits which will enable us to become the very best versions of ourselves.

Very few people have led as interesting a life as Dr. Joseph J. Jacobs, notable chemical engineerand businessman. In his book, “The Anatomy of an Entrepreneur”, Jacobs says you cannot define an entrepreneur “. . . by accomplishments alone, nor by a summary of business defeats and successes, but rather by the ways in which he handles success and failure.” So what are we to do when the worst happens, and our beloved friend and employee decides to steal from us and embezzle the money? How are we to move on when our finances are in the toilet, and only a loan can save us? Even the most successful of entrepreneurs will face challenges at some point. Earl Heard, founder and CEO of BIC Alliance, failed spectacularly with his first company (VideoScan). He did not let his 12-hour work days for years or even the betrayal of an employee stop him from reaching his goal. If everyone backed down in the face of adversity, no one would ever accomplish anything of significance. Don’t ever back down or give up.

When dealing with failure or rejection, we must look to those who came before us. Finding amentor is key to your survival as an entrepreneur. Earl reminds us in “It’s What We Do Together ThatCounts: The BIC Alliance Story”, that “…from experience comes wisdom — we won’t get burned ourselves if we listen to and head the words of wisdom from those who have been burned before us.”Find someone in the industry to guide you in your business and help you become an expert in your field. This simple tactic works for almost any industry; even the famed artist Vincent van Gogh emulated others first and learned from mentors before developing his own style. A thorough education in the industry, rather than a formal one, is all that is needed to prove your worth as an entrepreneur. David LaCook, President and CEO of FabEnCo Inc. (“The Safety Gate Company”), started out on the path of the college degree and discovered that he disliked being a student at the University of Houston. Instead, he became a shop employee in the family business and rose to the top from what he learned there. Other folks, like Jacobs, worked their way through academia and used various mentors to help them become top in their field. You must take it upon yourself to become an expert in your field, be it marketing or waste management, by whatever means necessary so that others will turn to you and your company in times of crisis.

A unique idea or product, marketed at the right time, is crucial to the success of your business. Timing, after all, is everything. Let your own experiences guide you to greater heights. Let’s look at twoexamples from our own industry. The first is Nicky Prejean, President and CEO of Southland Fire and Safety Equipment, whose experiences with industrial fires inspired him to create a business. While working for Cos-Mar as a maintenance employee, he experienced an industrial fire that made him aware of the need for training and fire extinguishers to provide safer working environments. Another great engineer who created an innovative product is David Starkey, former CEO of Empire Scaffold, who discovered with his partners the greater use of the system scaffold that is now the standard in the industry. Your product, like theirs, should offer something unique that no one else in the market can currently compete against.

Last but not least, surround yourself with good people. No man is an island. You will find very few people in the industry who attribute all their success to themselves alone. Success requires teamwork, so you must build an exemplary team. Kenneth and Shelia Vermillion, the couple who owns Glove Guard LP, believe that teamwork is the reason they are here today. Shelia states, “We believe a business should function on the basis that everyone has an important role within the organization.” You mustfind those who know the aspect of the industry and business that you are trying to master and add them to your team (if they are not already your mentors). And you must treat those employees well, withhonesty and integrity. R.L. “Sonny” Anderson, founder of Anco Industries Inc. and Scaffolding Rental and Erection Service Inco, said, “I don’t think I’d be where I’m sitting right now if I had no faith in my people. You can’t do it all by yourself.”

The successful entrepreneur is one who is persistent and willing to work hard, views all failures as potential challenges, builds a strong team, and demonstrates the utmost honesty and integrity in business. Remember that when you look at someone who has the things you want in business; you arelooking at a businessperson who is further down the path than you. You don’t see all the hard stops theymade on their journey to get there. You will have to make difficult decisions and work hard to accomplish your dreams, but you will also be able to enjoy your golden years. You will know that you have less regrets because you were the best possible version of yourself.