BIC Media Solutions is launching a half-hour weekly TV series that shares fun, inspirational and motivation- al experiences of seniors — the baby boomer generation and beyond. “Boomer Connection” will showcase senior careers, retirement and leisure activities from those who devote their time, expertise and resources to help others find greater faith, hope, peace and happiness.
“Americans now have a much longer life expectancy, with 10,000 individuals reaching the age of 65 per day,” said Earl Heard, founder and CEO of BIC Media Solutions. “This mar-ket equates to 74.1 million baby boomers and audience and growing. Also, the over 50 age group watches the most amount of TV daily. Seniors are seeking content that speaks to them on traditional broadcast and cable TV and subscription channels like Netflix and Crossflix.”
BIC Media Solutions, a leader in inspirational and faith-based program- ming, intends to fill this gap by bringing senior-appropriate programming to the masses. The purpose of the TV show will be to help seniors enjoy life to the fullest. It will also help others better appreciate the role seniors play in our society and economy.
For more information about BIC Media Solutions’ “Boomer Connection” TV series, visit BICMediaSolutions.com or call (281) 538-9996. •
BIC Media Solutions’ new TV show, “Boomer Connection,” will help seniors enjoy life to the fullest.
BIC Magazine will be featuring a monthly Seniors article. Read the very first article from March’s BIC Magazine here.
Geriatric concerns: 10 needs of seniors
By: GAIL STOLZENBURG Senior Resource Consultant
Seniors are a major component of the U.S. They comprise 24 percent of the U.S. population and over 78 million people when defined as those ages 55 and above, as do most entities offering senior discounts. There are many seniors who’ve helped make the energy sector what it is today, and we most likely have a loved one in our lives who is a senior. Their needs are very import- ant, and that’s why I’m excited to see that BIC Media Solutions is producing a “Senior Living” TV series.
Seniors comprise 24 percent of the U.S. population.
Below is a list of the 10 top needs of seniors in no particular order. Most experts agree on the needs but differ in priorities.
1. Nourishment: In “The Joy of Ageless Health,” baby boomer Red O’Laughlin wrote, “Eating to provide the nutritional balance required for health is paramount. Nutrient deficiency is something we can control.” Meal preparation and supplementation to provide good nutrition on a daily basis is a major need, and sometimes it requires food to be prepared by someone else. Many times, the quality of food at facilities lacks the nutrients needed.
2. Physical activity: Our bodies were made to move. Access to health clubs or at least the equipment for cardio and weight-bearing exercise is important to increase strength, build bones, aid diges- tion, release hormones and build a strong immune system to prevent disease. Dr. Willmer Gilman, a Houston neurologist, recently prescribed dancing for dementia patients and stated how activity makes a difference. Personal trainers, physical ther- apists, chiropractors and mindset coaches are helpful. Checkups and testing should be done by a physician and become a regular routine, especially for hormones and endo- crine glands.
3. Mental health: This includes emotional, psychological and social well-be- ing; disorders affecting anxiety, behavior, eating, mood or personality; trauma; and more. It influences how one thinks, feels and is treated with psychotherapy and medication. Much of the new construction for hospitals and assisted living facilities is for memory health, which impacts men- tal wellness. Mental health is difficult to acknowledge and prescribe for because it may come and go. It is a myth that some- one is either mentally ill or well. We all have about the same amount of memory; it is the ability to recall that is different. The ability to recall may be improved with the use of memory trainers. All patients require special treatment, especially thosewith dementia and Alzheimer’s disease.
4. Finances: Many seniors continue to work and produce income, but many are also confined to a fixed income. Although seniors used to be less wealthy than the middle-aged, today seniors have accumu- lated twice as much wealth. Investments, insurance, reverse mortgages, budgeting and paying bills may require someone’s assistance. Having a qualified Certified Public Accountant, banker and f inancialadviser will make life easier.
5. Freedom: This country was founded on freedom. It is one of the most import- ant needs for seniors. Having self-respect, self-reliance and independence are things that we want in our lives, and these need to continue in our later years. Physical therapy and other types of training may be necessary for seniors to maintain their freedom. They may also need help with personal care such as taking baths and getting dressed.
6. Transportation and mobility: Many seniors are still driving their automobiles. Even if they have no automobile, they need to be transported to doctor’s appointments, hospitals, therapy, church, and to run errands or attend meetings. Mobility can be improved with ramps, handrails, wheelchairs, walkers, hospital beds and shower chairs, which need to be fitted and maintained.
7. Medication: Hippocrates said, “Let food be thy medicine and medicine be thy food.” The average person has 15 bottles of prescription drugs in the medicine cabinet. There are instances where drugs such as antibiotics are required. Hospice is more than support at life’s end, and it can be very useful for personal care, medical care and other caregiving. Seniors may need assistance with taking medications, shots, physical therapy or their medical plans.
8. Relaxation: Stress is a precursor to disease and is created by relationships, watching TV, worrying, unfamiliar surroundings and everyday living. Taking up activities and training in meditation, yoga, stretching or other exercise, self-hypnosis and others is very helpful in reducing stress. Also, getting a good night’s sleep may require the aid of additional oxygen.
9. Knowledge and training: Life is a continual learning process. Reading should be encouraged, particularly nonfiction. Listening to podcasts, CDs and recordings can also be beneficial. If the person is unable to read, have someone read to him or her. Training in the use of cellphones, iPads, lap- tops, TV, Netflix or cameras would also add to the enjoyment of being a senior.
10. Community: In his recent book, “The Power of Community,” Howard Partridge wrote, “There is a longing for belonging. We all want to feel loved, accepted and validated.
We want to feel our lives matter, and we want to make a positive difference.” Today, we are more digitally connected than ever before, but we also seem to feel more personally isolated and disconnected than ever before. This applies particularly to seniors. Seniors probably spend twice the time watching TV than the average person — and that’s a lot. Health care facilities do a good job of organizing events to get residents together, but more needs to be done to get senior communicating. Community is the answer to bringing diverse types of people together. Building meaningful relationships is the key to happiness.
For more information about this arti- cle, contact Gail Stolzenburg at Gail@ GailStolzenburg.com or (281) 493-1955.
For more information about BIC Media Solutions’ “Senior Living” TV series, visit BICMediaSolutions.com or call (281) 538-9996.