BIC Media News

BIC Media Solutions partners with homeless to create Rock Bottom and Back™ DVD

BATON ROUGE, La.—BIC Media Solutions will release the companion DVD to Rock Bottom and Back—From Desperation to Inspiration June 28, 2016. This forty-one-minute DVD, designed to be a pilot episode for a possible television docu-series, shares the inspiring stories of six amazing people—David Bottner, Tonja Myles, Billy Rivers, Jerry Strickland, Whitney Strickland, and Stanley Roberts—who hit rock bottom and then came back to help others in extraordinary ways. These people are among twenty-two real-life heroes whose stories are showcased in the book, Rock Bottom and Back™, which is scheduled for release August 2, 2016.

The film, hosted by Hollywood’s favorite villain Danny Trejo, was created through a partnership between BIC Media Solutions in Baton Rouge, Mission Media Productions in New Orleans, and YASNY Entertainment in Los Angeles.


“I decided to produce a companion DVD for the book so that we could reach more people with this message of hope by showing how faith can help us overcome adversity and find greater peace and happiness in our lives,” said Earl B. Heard, coauthor of Rock Bottom and Back™ and founder of BIC Media Solutions.

Heard, who had previously attended fundraisers to help the homeless at the New Orleans Mission, learned about the mission’s efforts to teach the homeless about film production, and teamed up with the mission to create the film.

“Mission Media Productions was formed to give people who have hit hard times and depend on the New Orleans Mission for food, clothing, and shelter an opportunity to learn about the film and television industry and to work on real productions. I’m proud to say that our entire crew consisted of talented individuals who live at the mission and who played an integral part in the production and editing of this great project. Working with a crew who have actually been to rock bottom and back was an amazing experience,” said Steven Scaffidi, director of development, marketing, and media for the New Orleans Mission.

“I have a passion for training, and I am a strong believer in helping people who are starting out and starting over,” Heard said. “I couldn’t envision better partners to have on a project about going to rock bottom and coming back than those at the mission.”

Daniel Balsz, owner of YASNY Entertainment and Tracy Balsz, owner of IndieMarketing, orchestrated the effort to involve actor Danny Trejo in the Rock Bottom and Back™ project. Trejo’s journey to rock bottom and back is also chronicled in the book.

The DVD will sell for $15 and is available on the Rock Bottom and Back™ website. To view the sizzle reel of the film, please visit

Media contact: Rose Gladner

(800) 460-4242