Since 1984, The BIC Alliance family of companies – BIC Magazine, BIC Recruiting, Investment Banking and BIC Media Resources – help industrial businesses grow through focused attention in Marketing and Sales, Executive Hiring, Merger and Acquisition Services and Communications. Companies are guided in building an aggressive marketing plan (BIC Magazine), hiring the right people (BIC Recruiting), and through acquiring and/or obtaining expansion capital (IVS Investment Banking). This unique business model helps businesses accomplish all these growth opportunities under the BIC Alliance umbrella.
BIC Media Solutions (BMS), launched in 2005, is the Marketing Communications, Media Advisory, Training, Speaker Bureau and Event Planning arm of the BIC family of companies. The mission of BMS is to offer a broader range of multimedia communication and training services, including custom book publishing; creative services; and human performance improvement in the areas of management, marketing and sales. This is done via print, TV, video, seminars and event services.
These BMS services are offered in two distinct market sectors – the Energy Industry and Faith & Family. BMS works closely with and through its team of media and marketing partners serving both verticals, either independently or concurrently.
BIC Alliance’s mission is “to connect people in business and industry with one another for the betterment of all.” In a business setting, better usually means growth. When a company looks to grow, it can do so in three ways: an aggressive marketing plan, hiring the right people and acquiring businesses (or obtaining capital for expansion). BIC Alliance Founder and CEO Earl Heard and his partner Thomas Brinsko have developed a unique business model to help businesses accomplish all of these growth opportunities with the BIC Alliance family of companies.
BIC Alliance publishes Business & Industry Connection (BIC) Magazine 10 times a year and recently celebrated its 35th year in circulation. BIC reaches nearly 100,000 mid- and upper-level managers and executives in the refining/petrochemical, drilling and exploration, pipeline, marine, terminal, pulp and paper, power generation and heavy construction industries. Departments in the publication cover industry concerns such as safety, maintenance, purchasing and the environment. BIC is also featured online in its entirety and is accessed worldwide. BIC’s horizontal format gives it an advantage against its competitors’ vertical approach. BIC Magazine serves a wider variety of sectors and departments than other energy magazines. It also has ongoing editorial, direct mail, email blasts and access to databases.
BIC Recruiting came about in 1992 when a BIC Alliance member asked Heard to help him find an experienced selling professional. Initially, Heard thought the firm wanted an industrial ad in the help wanted section of BIC. When Heard began describing his idea for the ad, the executive told him, “Earl, with your experience, contacts and influence, we want to use you as our recruiting firm.” And just like that, BIC Recruiting was born. Today, BIC Recruiting is used by more than 80 companies and has helped place even more employees in C-level executive, managerial and sales positions.
IVS Investment Banking allows BIC Alliance companies to be a one-stop shop not only for marketing and talent recruiting but also for merger and acquisition matchmaking, investment banking and recapitalization. Through relationships and interest from strategic buyers such as BIC Alliance members and the limited universe of private equity groups, IVS is able to run a “dual path” when representing sellers, maximizing value for its clients.